Selling and buying cars has never been easier. The online space gives users limitless access to automotive parts and vehicles. However, not all websites are created equally. Here are some features that every online automotive dealership should incorporate into its website design.
Users Can Browse For Particular Vehicles and Parts
The website search function is at the heart of any successful online shop. The ability to search for a vehicle in terms of its model, make, and year makes it so much easier to find a car to meet your needs. It also narrows down a search for automotive parts and accessories that you need for a particular make or model.
The filter function is extremely convenient, and it needs to be customised to suit a target market. Important filter features to add to the search function may include price range, body parts, performance parts, and vehicle brands, among others. Category-specific features need to be arranged for customers to understand.
Customers Need Seamless Navigation
The user experience is an important aspect of any user journey online. There needs to be just the right number of categories to prevent confusion. If there is too much information or options in one place, users can get overwhelmed. The category hierarchy needs to be as simple as possible.
Verifying Part or Accessory Compatibility
When users can verify their fitment, it will improve customers’ confidence in their purchase. When customers select products that are compatible with their vehicle, there will also be fewer product returns. Websites can incorporate a function where a user can select a vehicle make and model, where every product category complements the chosen vehicle.
Stock Universal Automotive Parts
Dealerships will stock a variety of universal parts and products that are compatible with a range of vehicles. This is an important category as it gives buyers an opportunity to shop for parts and accessories for various vehicle models and sub-models. Universal products will be shown to customers no matter what type of vehicle they choose.
Online automotive shops need to ensure that a customer’s online experience is seamless. Buyers don’t need to know about the whole automotive manufacturing process on the website; it is only necessary to include essential information to help customers find what they need.